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What Does Being an Employer Of Choice Mean?

Jan 28, 2020 10:44:09 AM

Being an employer of choice

In today’s economy employers are struggling to attract and recruit employees to meet growing business needs. With the unemployment rate dropping to a twenty year low of 3.7%, (See TheBalance.com Report) everyday people have a plethora of options in who they work.

What Does Employer of Choice Mean?

With a large majority of the workforce already employed it has become harder and harder for an organization to attract and retain any employee, especially top employees. A simple equation of supply and demand, organizations are fighting to be the “employer of choice” to prospective candidates in hopes of securing those candidates into employment. This competition has created an employee market where the employee holds the leverage and where companies are forced to raise the bar in all facets of being an employer.

Being an employer of choice simply means that employees will be more likely to choose employment at your organization versus another.

What an individual deems important in where they work and who they work for, will vary from person to person. However, there are several key common areas that employers must focus on.

  1. Culture
  2. Benefits & Perks
  3. Career Pathing & Development
  4. Environment: Where / When
  5. Mission: The Why

Learn more on How to Become an Employer of Choice.

The key common areas listed above are universally important in every industry or business type. The question employers need to ask themselves is “How do we make our company a great place to work?”. 

Topics: Insider
Chris Peer

Written by Chris Peer

Chris Peer is a Partner at Hiring Optics and the Founder / CEO of SyncShow. While growing SyncShow to be one of the largest marketing firms in the midwest, Chris experienced, first-hand, the challenges in becoming an employer of choice and how important it was to SyncShow’s success. Through his experiences, Chris became an ambassador for the Hiring Optics mission and eventually became a Partner in the organization.